January 4, 2006
Today, following recent success of the
Bravo:GO system, I introduce
As you know, memos are nothing new at Bravo. This online central repository is.
In the last 15 years of my 25-year practice, I've been known to
respond to written inquires with well-researched, well-structured
& articulated, and occasionally, even well-polished
articles. I also had been sending well thought-out open-letters to
clients and vendors alike from time to time. All future semi-public communiqués will be
published here for ease-of-access and non-intrusive delivery.
I was never one to send routine mass email out of self-importance.
Philosophically, I'm against inundating mildly interested parties with
incessant streams of mildly relevant correspondence. Such practice
amounts to imposition under the guise of "well intentions."
Virtually all of my past memos were sent to very selected individuals.
My roles & relationships with all of you vary
partner on retainers, to contracted advisor, to ad hoc project
consultant, to after-the-fact "big gun fixer-upper" for DIYers.
Many of you are consultants
yourselves, relying on me for back-end support, briefings and
strategic guidance. My jurisdiction and duties vary accordingly.
Naturally, the "small guy" clients were always deprived of the CTO-class
responses. This affords them a way to "eavesdrop" on those
responses, if and when
they so desire.
A few of our internal memos will be "de-classified," and published for
clients' benefit. Non-confidential memos to specific clients could also be censored,
adapted and serve as case studies.
All significant postings are mentioned in:
Benefits of online repository of memos:
- Spoof-proof. Authenticity assured, unlike email.
- Addenda are well-maintained, thanks to my editorial efforts.
- Currency: Product Support Level (PSL) memo is a
- Revisions & additions done without you incurring any efforts or
- Live cross-references ("see also...") can be added as events
- During our conference, I can refer to past memos.
- Serve as filing system for those of you that are disorganized (vast majority).
- You can show them to your vendors during tech support calls.
- Leveraging past efforts. Avoid re-inventing the wheel.
- Providing more cost-effective
- Further improving transparency and accountability, per